A cool behind the scenes during a fashion shoot including all the info free tutorial

June 13, 2024/in blog, Visions and technique, Webinars and instructional videos/by Frank Doorhof

A behind the scenes look

This is how digital classroom started.
Just a webcam starting in the morning and ending when we were done, and I could hardly believe it but some people stayed awake the whole day, which for them was actually night time.

Although this was fun, it was not really something we could do often due to the very bad internet quality.
A few years later we wanted to start the live streams again but in a different format, a 3 hour live semi workshop.
At that moment we had to stream via a satellite uplink, which mostly meant I was worried almost the whole episode, because just one fat cloud and it would fall below the range of YouTube which meant “lost connection”.

Nowadays everything has changed.
We are now streaming with 4 live cams, we have a chat running where people can ask questions and of course we are now streaming via a super fast fiber connection.

Digital classroom has grown

Digital classroom now is totally different from when we started, but we are continuously looking at ways to make it more interesting for you guys. And the first thing we did was shorten the episode length to 90-120 minutes (3 hours was too long).

And of course we can’t do it without the support of our sponsors. So let’s give them a big shout out.

BenQ :
Great monitors for designers, photographers and video.
Without a doubt my choice for monitors.
And they sometimes have great offers for our viewers, like a 10% discount for all EU customers (mail us for the coupon).

Rogue :
We’ve been working with Rogue for almost as long as I shoot models.
The Flashbender is probably the product I’m the most involved in, but Rogue is the kind of company that really listens to their ambassadors and create awesome products. I use the flashbender and magnetic system in almost all my shoots.

Geekoto :
Awesome compact strobes, with great easy to setup softboxes.
And for the price, it’s almost unbelievable what they deliver. I’m very picky and have been shooting with them for over 2 years now and didn’t have any issues at all.

Calibrite :
I always advise to get a proper calibrated workflow, and Calibrite delivers all he goods you need.
I’m using their colorcheckers and analysers to get proper colors in my workflow.

Cascable :
When you see me shooting live there is a 99% change you see me using an iPad Pro, and on the iPad Pro I’m running Cascable, without any doubt my favourite tethering solution for iPad, it’s super fast and reliable, just what a I need under stress.

IQwire :
Tethering is showing your images directly on a large screen while shooting.
IQwire delivers the fastest and most reliable tethering cables and a complete defence system for camera, laptop/desktop and cable.
Available in 5-10-15 meters length (I’m mostly using the 15mtr which makes it possible to move around my whole studio without ever tripping over a cable.

ClickBackdrops :
We started with a signature series and I ended up with my whole studio filled with their amazing backdrops, and eventually we started selling them (they are just too much fun). Available in almost any size and in 2 materials. Vinyl for sharp and “harder” prints and ProFabric, which mimics the old canvasses we all love but can’t afford 😀

Most of these products we now also sell in our webshop at frankdoorhof.com/shop so make sure to check it out.
The reason we chose these brands to work with, or sell, is that they are designed FOR photographers/videographers/designers instead of designed for the photography market (a huge difference in usability).

Ok…
Let’s go straight to the brand new episode of digital classroom with our model Claudia.

A new model in our studio for a very special session and she rocked it

May 21, 2024/in blog/by Frank Doorhof

Trial by fire

For the workshops we are always looking for new models.
Before I use a model in a group I always invite them for a test session. A test session is a great way to get to know each other, explain how the workshops work and take some photos for her portfolio and for me the see how she/he is in front of the camera.

For Jannaika it was a bit different 😀
If you have been following my work for a few years you probably remember Sanne. A few years ago we worked a lot with Sanne and also did some sessions for the Miss competitions Sanne organises.

Jannaika is Miss Photogenic 2024 and Sanne was convinced she would be a perfect model for me.
And you never guessed it… we needed a model for the Digital Classroom.
So the images you see here were shot during a live stream, and we literally met 5 minutes before we went live. It doesn’t happen a lot but I was impressed.

I think we will see more of Jannaika in the future.

Sometimes 15 minutes is enough for a commercial photo shoot

May 16, 2024/in blog/by Frank Doorhof

Planning is everything in a photo shoot

Sometimes it doesn’t go as planned. Our planning for this commercial photo shoot was good, but it ended in only 15 minutes shooting.
Recently we did a photoshoot for the new Sparks sunglasses collection.
The idea was to shoot the series in Amsterdam, but due to the weather, we decided at the last minute to change the location to Emmeloord so we would have the studio as a backup. and once again we found out that planning a for commercial photoshoot can go differently than you thought.

Rescheduling was impossible because the tickets were already bought from the UK to the Netherlands and back. So we decided to go for it.

Oops… planning for a shoot can go wrong

When the client arrived we started by planning the whole shoot, and to our horror, we found out they had to be back in Amsterdam in….. 2 hours.
This meant we had to drive to the location (Urk), do the photo shoot, and drive the client back to Lelystad, and from there to Amsterdam. In the car to Urk I, actually for the first time, realized I had exactly 15 minutes to do the whole shoot.

Seeing our client was here all the way from the UK I wanted to give them more than they asked for, but 15 minutes… would be a new record 😀

Flash and natural light, ETTL rocks

I’m not a big fan of ETTL but luckily our Geekoto strobes support both HSS and ETTL. So I decided to shoot almost everything in 3 fold. One time natural light, immediately after that with strobes as a fill-in light, and then the final shot with a more day-to-night look.

When you set this up correctly it’s possible to shoot 3 different looks in one setup. Just move your body a little bit or change positions. And it almost looks like you did a lot, while in essence, it was a short session.

For the location, I chose the harbor of Urk. Because we only had 15 minutes I knew that from a low angle, I could get a nice sky. But with just changing my own position I can shoot Urk in the background or all the boats in the harbor. And when walking back the killer-whale and some other nice locations where you can just stand and shoot.

Annewiek was functioning as my VAL *(Voice Activated Lightstand) and held the GT200 with the S26 softbox under different angles during the shoot, again to maximize the amount of different “looks”.

In this case, I shot the whole series with ETTL and HSS. This meant I could work very fast on location. But the downside is that all photos needed slight adjustments in Lightroom. Not a big deal but personally I’m a lightmeter guy 😀

Anyway, enough talk. Although our planning for this commercial photo shoot was different, we got great results, and the client is satisfied.

Here are some images from the session. It’s not everything I shot, but it is a nice overview.

Sparks Sunglasses Website

See the video of the workshop outside, where we also used the Geekoto.

check this post of the shoot with Nadine with Sparks Sunglasses

Why the blog or website is more important at the moment

April 29, 2024/in blog, Visions and technique/by Frank Doorhof

Frank Doorhof blog

Back to square one?

When we started with the internet (ok now I feel old) we used dial-up connections and a small booklet to write down the websites. And of course, as a company, we dreamed about having our own website on this amazing (but incredibly slow) internet. This article is about our Frank Doorhof blog, and why we (and you) need a website.

It wasn’t long before that dream came true and our company was on the World Wide Web.. We have several websites. FrankDoorhof, Studio FD (Dutch) and Photography-workshops.eu

You can read English blogs on FrankDoorhof.com and Dutch blogs at StudioFD.nl

More reach means more customers

But how do you lead people towards your website? At first via the (believe it or not) newspapers, flyers, and stickers on our products and invoices. But then….. the revolution of social media started to happen.
In the Netherlands for a lot of people, it started with websites and discussion forums. For me, it was a site called Dutchheaven which really made a huge impact on how to reach people and network Plus there was a discussion forum and chat room.

Not a lot later in the Netherlands, we saw a new network called Hyves. In essence, you could compare this to Facebook. It was not yet interesting for a company, but it was a great way to get in contact with people with the same interests as you. And slowly of course also companies started to discover “social media”.

Social Media took over

When Hyves stopped most people (if not all) went to Facebook.
This was the first time for us that we really started to use Facebook for our business including the Photography studio and workshops. And it worked like a charm. Direct contact with your audience, a nice and clean interface, great messaging, and no spam.

Social media? or filtered media?

When I take a few steps back and look at the social media landscape at the moment, I have to be honest it’s not good. Facebook filters a lot of messages and comments, which means I don’t see comments (random), followers don’t see all my posts, and the last year using the message function is a disaster because 90% is spam with messages about my page being deleted (don’t click on those links :D) and deleting them is a one by one deal (please add batch delete).

But it isn’t much better on other platforms.
Instagram is nice, but there is no real community with discussions, for sharing images it’s great just like Threads, but it’s hard to explain techniques or lighting setups in depth when you can’t use links or layouts.

LinkedIn is nice but not for everyone in your target audience.

And X (Twitter), what can I say?
It has changed a lot, some things are better but I have a lot of issues with the hate, no moderation, and an enormous amount of fake news and conspiracy theories. Plus the limit on characters makes it almost impossible to explain lighting setups etc.

The solution: Don’t build your brand on rented land

Our website has been online for a long time and has always aimed at sharing photos but most of all also sharing techniques, tips and tricks, videos, and of course, answering your questions. In the last decade or so, the focus might have shifted away a bit from the website due to the immense popularity of social media. But as mentioned before I think it’s time for our website to be the main focus again.

I’ve been adding loads of new articles about lighting, photography in general, results from Digital Classrooms, and a lot more in the last few months, so I’m sure you will find something you like. And I will continue to add articles to the blog, so make sure you add them to your bookmarks, or……

on our blog, we share how-to lighting setup, including results

Building a community

As mentioned before one of the strongest points for education is that you can always ask whatever you want and get an answer or opinion from the community or the site owner. And this is exactly what makes social media great for connecting people and education.

So under each article, you can leave a comment on the blog
Feel free to ask questions, share your work, or just share your tips about the subject. Registration is 100% free and you help us to build the community which leads to more articles.

Conclusion

I think a lot of people and companies have been focusing a lot on social media in the last decade or so. However, the generation now is leaving school is already a lot less active on social media. I think that’s why it’s now the right time to, besides your social media presence, also to focus on a nice website where your clients can connect instead of just watching static pages.

Feel free to add your opinions, and share the article with your social media followers 😀

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Frank & Annewiek Doorhof

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