Tag Archive for: how to

How I approach a business shoot

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Dentists “kruispunt”

Most of the work I post is from our workshops model photography or street/travel photography.
But we do a lot more of course, including business shoots.

Today I want to share some tips on how I approach our clients and why we score the shoots.

The first thing I always do is know my client.
When a client approaches us I always try to find out what kind of company they are, how do they work together, what is the team like and of course what do they want to have as an imago. One of the questions I try to avoid is “what do you look for?”

In most cases this is why you/we are hired, to create something where the client will recognise themselves in.

In our first conversation I often already have some ideas I bounce off to the client, and during that conversation you will find out that the client will open up a lot more and share much more information when you pay attention than you would ever get by just asking “what do you want?”. In this case it was immediately clear this is a very modern practice with people that love to work together and is a real team.

Before the “real shoot” I always try to visit the location to look around and see if we need extra lighting or other gear, and if somethings need to be moved or removed. This is a vital part of a successful business shoot because although your client might be comfortable in front of your camera, often the people working there have other opinions when a stranger just points a camera in their faces. So that first visit before the shoot is vital to get to know the people, joke around a bit and make yourself known, this will not only speed up the real shoot but also give you a huge headstart because now everyone knows what’s going to happen, and if you make it fun they will mirror this.

Standard, or not

This client was the kind  I love the most, they didn’t want to use any stock photography. Every shot had to be unique for their practice and the people that work there. But they also wanted unique images for their service/pages fitting the subject. So I started with shooting some close ups of the tools and rooms, and most shoots will probably stop there because that would be exactly what they needed. But if you really want your clients to come back you have to deliver much more. And in this case I knew they were very involved with patients that were afraid of the dentist.

“When we have a patient that is afraid, we always ask our receptionist to hold her/his hand, this really calms them down”

So I knew that one of the images for the page about fear, would have to show this.

But we also wanted some images that were a bit more tongue in cheek and different.
So for one image I decided to put away my fear and sit in the chair with a 12mm wide angle.

But we didn’t stop there.
They also work a lot with kids so we decided we needed some images that showed the dentist as a fun person and is nothing to be afraid off.
The actually used a puppet to show how to brush your teeth and of course this was the perfect prop. The only problem was that it’s a slightly older puppet and the teeth were all yellow, but although I’m not a dentist this was something I could easily fix in Photoshop.

By using the wide angle I got the effect I wanted.

And for the page prosthetics I could not resist to also make a funny looking shot.

Do remember that the images in this blog are the more funny, extreme ones.
For me during a business shoot I always try to shoot as much “stock like” images as possible from different angles and depth of field settings. You never know what works best in the design of a website, so also experiment with the angle and flow of your images. By giving your client different angles and directions in your images you never have to say to your client “sorry we did not shoot that”.

But besides these “stock” photos I always feel it’s important to capture the essence of the brand/company/client. And this is were you start to use the information you gathered about the company.

In this case I knew they were dynamic and modern and in for some fun. So this is why at the end of the session we did one more shot.
This one will probably not end up on the website but it can function as an awesome sociale media headshot 😀

During a business shoot I shoot a lot of images that are usable for websites and show tools and rooms, but to get the ones that really capture the essence of a business/client you have to know them. So always take your time and don’t do the shoot as a photographer but as a friend, it will hugely impact your business.

For business shoots and much more visit www.studiofd.nl

On location photoshoots : how to kill the ambient light part I

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Locations are awesome

 

But what if they are not? Well, it’s up to you to make them awesome.
Sounds difficult?
Well, it can be, but with the proper lighting and lighting techniques you can create stunning images in locations that are far from awesome. Killing the ambient light is one of those techniques.

Workshop “On location in Emmeloord”

During this workshop, we scout locations close to our studio that look uninteresting but have the potential to become awesome. This is a great workshop to get more secure when working for clients in locations that are a bit less inspiring (or in other words 50% of the time).

During the workshop, I explain the techniques but also tried to create something different in each location.
For this workshop the model was Nadine, and as you can probably see she’s is pregnant so that was a great option to also shoot some pregnancy shots of course.

Today one of the sets from this workshop.

I’m using our Geekoto strobes on HSS in this video.

 

And, the final results

killing the ambient light

We took this picture during a sunny day and killed the ambient light

killing the ambient light

 

Day2Night

Killing the ambient light is also called Day to Night (Day2Night). Pictures are taken during the daytime. But it looks like it was taken at night. A lot of my students are interested in this technique. And I always try to incorporate such a scene in the workshop outside.

 

In this video I went to Times Square in New York, and I’ll give you some tips to look like you took the pictures at night

Check out another video on location with Nadine ad styling of course 

We also did a workshop outside with a Tesla car and model Lois 

 

Audio is one of the most important things in video

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When the audio is bad I often stop the video

Honestly, I can watch a video with imperfect image quality, but if the audio is bad, I’m out. Audio is one of the most important things in video.
For years I’ve been using a Sennheiser wireless lavelier microphone. I always bring this to shows and use it during almost all videos and live streams. And it just sounds awesome and never fails me. But it’s expensive. And for most starting creators it will be overkill, plus in all honesty, you always have to put the wireless transmitter somewhere. It’s not a super small device. Over time I’ve had several (expensive) cables replaced.

Over the years I’ve tested several alternatives from all kinds of brands. And although some are really nice they never really pulled me away from the Sennheiser.
On most cheaper mics my voice sounds like it’s coming from a can without any bass and harsh highs. But they do have something really nice and that’s size and connectivity.

Audio is one of the most important things

My Sennheiser set never lets me down

We use different audio devices

The time that you shot video on a handycam, photos on your photo camera, etc is over.
Nowadays we use a combination of capture devices, sometimes we shoot behind the scenes or B-roll with iPhones, Osmo Pocket or a Sony A7RIII. So when you buy an audio system you have to make sure it will work on all your devices, and as easy as possible.

I think we found the solution, and I love it.

The Saramonic Blink 500+ Wireless Audio System with 2 mics

Audio is one of the most important things

The Saramonic Blink 500+ contains one receiver unit and two wireless microphones.
And that immediately makes it a very interesting set for creators. It now becomes super easy to quickly interview someone on location (or in the studio of course). The connection is made super fast, as soon as you take the microphone out of the case (which charges everything) it is almost immediately connected to the receiver. So no more taking the lavalier off and using it as a microphone to interview someone. Just quickly give them their own mic, which also makes editing audio after the fact much faster and easier.

As mentioned before we need something that can be easily connected to all the devices we use, and the Saramonic doesn’t disappoint there.

Audio is one of the most important things

“One Size Fits All”

In the box, you will find different cables and connectors, and in all honesty, I think they cover an impressive array of connections.
It works just as easily on your iPhone as on a console and all without changing settings, just choose the right connector.

Always charged (well almost)

Nothing is more frustrating than empty batteries.
The Saramonic microphones and receiver are stored in a nice case that is both sturdy and not too big. So it will fit easily in most camera bags or even your jacket pockets. The case keeps your devices charged until you take them out. So as long as you make sure the case is charged you know you will always have a full battery when you go live. Now the first time you think about a built-in battery it might be a bit scary. With the Sennheiser, I can easily switch batteries when they run out, but with a built-in battery…. well when it’s empty that’s it. Luckily the battery time with up to 20 hours for the microphones and 16 hours for the receiver it will cover most, if not all activities.

Going the distance

A few of the sets I tested where okay when I stayed close to the receiver. But several mics became a lot more noisy or flat sounding when I walked further away from the receiver. And most even lost connection when I went to the makeup area, which is in a different part of the studio. The Saramonic promises 150 meters, but to be honest I always take those numbers with a grain of salt, and mostly it means in the open field. I didn’t test that but I did walk to the makeup room and didn’t hear any difference in audio quality, and also no extra noise, which actually surprised me a bit, but in a positive way 😀

Where to put it your mic?

We need to place the microphone somewhere of course. With the Sennheiser I’m using a small lavalier microphone, which is great because you hardly notice it. But the disadvantage is that you also have to put the sender somewhere, and that is in most cases my pocket. With the Saramonic the microphone is larger than my lavalier but it has a huge benefit. You can clip it on your clothing, but often it happens I’m wearing a sweater where it’s not really handy to clip a microphone on. And in that case the Saramonic has you covered too, if you don’t want to clip it you can also use the magnet.

Some key specs

Of course, it’s always important to get the specs right, so here we go.
– Up to 150 meters of wireless transmission.
– Separate noise cancellation control – 48 kHz HD audio format retained.
– Wide-range 20 Hz – 20 kHz frequency response – delivers exceptional high-quality sound.
– Low-cut filter (75 Hz / 150 Hz) – cut off low-frequency noise from common.
– Up to 20 hours of operating time for a transmitter and 16 hours for a receiver.
– Comes with a windproof capsule – minimize unwanted wind noise.
– Attach the transmitter to your clothes with the included magnet.
– Receiver’s 3.5 mm headphone output – monitor your audio in real time.
– High-resolution OLED display – see vital information at a glance.
– Mono / Stereo Safety Track output setting.
– 3.5 mm TRS analog output, USB-C, and IOS Lightning digital output – universal compatibility with cameras, smartphones, and computers.
– Charging case included – make the kit easy to carry on.

In practice

I’ve been using the system for a few weeks now and can honestly say that I love it.
I find that I use a lot more than the Sennheiser. With the Sennheiser I regularly got tangled up in a cable or had fights with the transmitter during shoots. Plus when filming on location it was very uncomfortable to be always “mic-ed” up and taking the lavalier off when interviewing someone. The Saramonic solves all these irritations. We have it with us in the photo case. As soon as we want to film something it’s connected to the camera and I clip on the mic. Give the other mic to the other person and we’re ready to go. Add to this some noise reduction (although I like to edit audio after the fact personally) it’s very nice to have.
I’ve been using the system in the last episode of Digital Classroom in a live setup and it performed without any problems for the full broadcast. We didn’t lose connection once.
The problem with the live broadcasts is that it always compresses the audio so for the second part of the review I’ll create a video in which I show you the Saramonic in action with the proper quality.

Conclusion

When you want a proper 2 microphone setup that is super easy to use and works without any problems on most capture devices, gives you a good audio quality and some extra features for a very reasonable price. I would highly recommend you check out the Blink series from Saramonic, it might be the perfect solution for you.
I’m not paid for this review. We met the guys from Saramonic at a tradeshow. They gave me one of their demo units to test out.
The review was not seen by them before release and is 100% my personal opinion.

Directional light is so much cooler

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With directional light, you can really make your model jump out

We recently filmed a brand new class for KelbyOne with our model Claudia.
The video is all about using one strobe and how, by changing light shapes and angles, you can still create totally different looks like using directional light.

Today I wanted to show one of the sets in which I show one of my favourite setups.
In this case, I’m using my main light under an angle from above aimed down.
Because Claudia is wearing glasses I don’t have any problems with shadows under the eyes, or the eyes not getting enough light so I can maximize the direction of light.

The cool thing about this kind of setup is that if you move around your subject the look changes dramatically.
For the mainlight you can use a small softbox like our Geekoto Quicky or for example the Frank Doorhof Rogue Flashbender in striplight configuration.

directional light

Although the whole class is about using one strobe. In this setup, I decided to break that rule and add one more strobe with a blue gel.
In this case, I’m using a blue gel from our Rogue magnetic system.
This is an awesome technique in which you first create a focused light pattern on for example the face of the model and make sure the rest is as dark as possible. Now use the second strobe with the gel on a lower setting than the main light and you can get the effect you see below.

Of course, you can experiment with the output and colors.

directional light

Want to see the whole class?

Of course you want 😀
visit www.kelbyone.com for all my classes.

 

Want to visit a workshop?

If you think “that’s for me, I would love to learn more”
Then visit photography-workshops.eu for the Dutch workshops.
But if you are not living in the Netherlands or don’t speak Dutch we also have other options.
If you let is know 2 weeks in advance I can teach the workshop you want to visit in English.
Or if you can’t travel to our studio we also now offer the option to get a full 1:1 experience with 5 different camera angles, lightroom/Photoshop view and a talkback channel, you also get all the raw files and retouched results from the workshop. Visit our online workshops page for more info.