Why the blog or website is more important at the moment

April 29, 2024/in blog, Visions and technique/by Frank Doorhof

Frank Doorhof blog

Back to square one?

When we started with the internet (ok now I feel old) we used dial-up connections and a small booklet to write down the websites. And of course, as a company, we dreamed about having our own website on this amazing (but incredibly slow) internet. This article is about our Frank Doorhof blog, and why we (and you) need a website.

It wasn’t long before that dream came true and our company was on the World Wide Web.. We have several websites. FrankDoorhof, Studio FD (Dutch) and Photography-workshops.eu

You can read English blogs on FrankDoorhof.com and Dutch blogs at StudioFD.nl

More reach means more customers

But how do you lead people towards your website? At first via the (believe it or not) newspapers, flyers, and stickers on our products and invoices. But then….. the revolution of social media started to happen.
In the Netherlands for a lot of people, it started with websites and discussion forums. For me, it was a site called Dutchheaven which really made a huge impact on how to reach people and network Plus there was a discussion forum and chat room.

Not a lot later in the Netherlands, we saw a new network called Hyves. In essence, you could compare this to Facebook. It was not yet interesting for a company, but it was a great way to get in contact with people with the same interests as you. And slowly of course also companies started to discover “social media”.

Social Media took over

When Hyves stopped most people (if not all) went to Facebook.
This was the first time for us that we really started to use Facebook for our business including the Photography studio and workshops. And it worked like a charm. Direct contact with your audience, a nice and clean interface, great messaging, and no spam.

Social media? or filtered media?

When I take a few steps back and look at the social media landscape at the moment, I have to be honest it’s not good. Facebook filters a lot of messages and comments, which means I don’t see comments (random), followers don’t see all my posts, and the last year using the message function is a disaster because 90% is spam with messages about my page being deleted (don’t click on those links :D) and deleting them is a one by one deal (please add batch delete).

But it isn’t much better on other platforms.
Instagram is nice, but there is no real community with discussions, for sharing images it’s great just like Threads, but it’s hard to explain techniques or lighting setups in depth when you can’t use links or layouts.

LinkedIn is nice but not for everyone in your target audience.

And X (Twitter), what can I say?
It has changed a lot, some things are better but I have a lot of issues with the hate, no moderation, and an enormous amount of fake news and conspiracy theories. Plus the limit on characters makes it almost impossible to explain lighting setups etc.

The solution: Don’t build your brand on rented land

Our website has been online for a long time and has always aimed at sharing photos but most of all also sharing techniques, tips and tricks, videos, and of course, answering your questions. In the last decade or so, the focus might have shifted away a bit from the website due to the immense popularity of social media. But as mentioned before I think it’s time for our website to be the main focus again.

I’ve been adding loads of new articles about lighting, photography in general, results from Digital Classrooms, and a lot more in the last few months, so I’m sure you will find something you like. And I will continue to add articles to the blog, so make sure you add them to your bookmarks, or……

on our blog, we share how-to lighting setup, including results

Building a community

As mentioned before one of the strongest points for education is that you can always ask whatever you want and get an answer or opinion from the community or the site owner. And this is exactly what makes social media great for connecting people and education.

So under each article, you can leave a comment on the blog
Feel free to ask questions, share your work, or just share your tips about the subject. Registration is 100% free and you help us to build the community which leads to more articles.

Conclusion

I think a lot of people and companies have been focusing a lot on social media in the last decade or so. However, the generation now is leaving school is already a lot less active on social media. I think that’s why it’s now the right time to, besides your social media presence, also to focus on a nice website where your clients can connect instead of just watching static pages.

Feel free to add your opinions, and share the article with your social media followers 😀

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Frank & Annewiek Doorhof

Outside fashion shot for sunglasses with extreme styling and flash Part IV : let’s talk backgrounds and angles

April 18, 2024/in blog, Visions and technique/by Frank Doorhof

Wow that’s a different…

This is one of the most heard comments when we use extreme differences in the background, especially when the model wears something more eye-catching, or dark/bright.

Chasing the perfect background on location is one of my favourite things. And it’s not always that the most interesting looking background is also the best. It’s great to have a cool background but we don’t always want them to compete with each other. I always try to choose a background that will help my model to pop-out, or disappear into.

This is the 4th part of this blog series and I highly recommend first reading the previous ones.
Let’s talk about the flash
Let’s talk about gear
Let’s talk about storytelling

The forest/beach

One of the things I love about the area we live is the diversity for photography.
Although you see totally different images in this series they are all shot in walking distance from each other, or right next to our studio. And trust me, I’m pretty sure you will have loads of interesting locations near your home, you just have to look with your “photographers-eyes” 🙂

In this case Nadine was wearing a non reflective black outfit (thank you very much) and some cool Sparks red sunglasses.
I didn’t tell you this yet, but during this workshop we also shot some images for our friends from Sparks sunglasses, a cool trendy brand of sunglasses for which we also did the introduction shoot for their new collection. Most of the time I also ask some sample to use during workshops and give our client some extra material which can promote their brand, my work but also the models. A win-win situation.

Anyway.
Because Nadine was wearing black it made it a challenge to shoot against the overcast sky, or against the dark forest.
One could say it’s impossible because you will blow out the sky, or block up the shadows, and with a dark forest the model will disappear.
yes, that could be one way to look at it.
OR….
You use exactly that “problem” and use it to your advantage.

The shoot

Here is the setup of the shoot.
I’m using the same Geekoto GT200 with a large reflector.
I love this location for the strong leading lines and the way the model can pose with the bridge parts. Also the two totally different backgrounds by just changing your angle makes this one of my favourite locations to use for workshops and shoots.

I love to shoot from more extreme angles on this location and using a more wider angle gives that really nice “distortion” in the image that draws the viewer towards our models face. I also use this a lot in the studio. Wide angles can be terrible for portraits or even full body shots, but if you use them carefully they can be awesome.

Because the clothing was so dark, Nadine’s legs were getting a lot of light/attention, so when you find yourself in a situation like this, use a grid on your strobe or make the model cover part of the legs, you do want to see some, but not too much light areas in the darker areas of the shot. hope that makes sense.

I decided to actually embrace the dark clothing and use it create some really nice edgy contrast in the shots, add the red sunglasses and some cool poses, and you have a very simple lightsetup, an ok location but some killer shots.

Model/Styling : Nadine
Sunglasses : Sparks

www.fotografie-workshops.nl for the Dutch workshops
www.frankdoorhof.com/shop for my gear

Quick portraits on location and to show how easy it is we have a cute labradoodle

March 8, 2024/in blog, Visions and technique/by Frank Doorhof

Quick Portraits on location

Quick portraits on location are always a challenge. You have to think fast, find a location, set up your lighting and often only have a few minutes with your client. Today we are going to take a look at how we set up a location session and what I use.

Make it easier on yourself

There is always a way to make it harder, but let us focus on the things that can make everything go as smoothly as possible. The first thing is, of course, preparation.

I love to mess around with lighting in the studio but often also have more than enough time. On location, I often have to set up and hit the ground running. This is why we talk with our clients about what they want for most on-location sessions. This means that when I arrive on location I already know where to place my lights, do a quick light meter check, and can start immediately.

Now you might wonder… “Didn’t you forget something?”
Yeah, I know what you think.

The background for a quick portraits on location

Of course, when we talk to our client before the shoot we also show different kinds of backdrops so the client can choose which one fits their look and brand. Because I’m using strobes I know that ambient light in most cases won’t cause any problems. However, don’t ever forget to take a ColorChecker image during the shoot. On location, you can have the most weird situations that can mess up your color that at first, you won’t notice because you’re using flash.

Now in the past, I’ve used solutions that worked pretty well but were always just a bit too short, narrow, or too large so they didn’t fit in my car forcing me to take the van (I prefer to drive electric of course :D)

Recently ClickBackdrops released the Clicki backdrop system and it’s become my favourite backdrop for quick on-location shoots. It’s wide enough to fit one person for wide (landscape-style) portraits. And with a little bit of AI in Photoshop I can easily shoot 3/4 shots in landscape mode because the subject doesn’t overlap anywhere. Somehow I prefer to shoot in landscape orientation which makes the width vital for me.

The Clicki fits with ease in my car (Hyundai Ioniq EV) and only needs a stand to be assembled on location in under a minute.
Of course, I also need to bring strobes.

Strobes

When we talk about speed I also have to be able to move fast and setup fast. So bringing heavy strobes or battery packs is out of the question.
For location work, I’m using the Geekoto GT200 and GT250

The main advantage is that I can easily adjust the angle of the strobes via the pistol grip. So I can use almost any studio stand, which not only saves space but also makes setting up much easier and faster. The Geekoto also supports both ETTL and HSS. Combined with a 200/250W power output and 450-500 shots per battery makes it a very versatile setup that can easily suppress sunlight outside. And you can use the thicker more saturated colorgels for some really gorgeous color effects.

And the final piece of the puzzle…

What Light shapers to use for a quick portrait on location

Of course, I’m not using the strobes bare.
Although that can be a nice effect, it’s often not what the client wants to see.
So we need something to modify the light.

If it needs to be compact I love the Rogue products. Especially the new magnetic system is awesome for creative use on location (and in the studio) and of course the “famous” Frank Doorhof Flashbender :D. But for this setup, I’m using the Geekoto 26″ softbox. The main advantage of this system is that it just folds up very small but it also has a detachable speedring which makes it super easy to carry with you.

Enough talk, let’s take a look at the setup.

As you can see we just placed the Clicki behind the table. So the dog didn’t have to move and the whole setup was done in seconds (everything was set up, I just had to slide it there). Because we mark the floor when doing the meter readings, it’s a setup that makes it possible to almost immediately start shooting and thanks to the size of the Clicki you can also shoot from a few different angles.

So let’s see the results. It’s never perfect with these kind of one-minute sessions but the owner loved them. And for the trimmer, it’s just an extra service or something they can charge for.

So now you know what I use for quick portraits on location. If you have questions, find me on social media and let me know.

see the introduction of the Clicki Backdrop on Photodays in Brussel (2023)

Use light in different ways for awesome portraits and more

January 5, 2024/in blog, Visions and technique/by Frank Doorhof

One of the things we probably all start with are books with lighting diagrams.
Now don’t get me wrong, they are awesome to get a general idea of the lighting setup.
However I strongly believe you should be able to “read the light” by just following the shadows, it’s often not really important to know which light sources are used, as long as you can recreate the look.

We can shoot images with a beauty dish that can very close to a small softbox for example, but when we start to use Fresnell’s you can very quickly see the difference between a reflector and the Fresnell, this is something that you will quickly pickup when you start to look at the shadows and the different way the shadows change.

But then it becomes really interesting when you add the angle into play.
Of course we all know that changing the angle from higher to lower can have a huge impact in your end result, but for me the real game changer was when I started to move around my model. Just a slight movement to left or right can make an image look totally different.

Let’s take a look at some of the images I took of Nadine during a recent workshop.

I’m using our Geekoto GT400 here with the Geekoto small softbox and grid
On the other side I’m using GT400 and the Nanlite striplight with grid.

One of the things I love about a striplight is that you can use it in a lot of different situations where you need to light a large area but don’t want any spill light.
In this case I’m using the striplight angled, this way I lights both my model and the background. By changing the angle of the striplight slightly I can balance the light on the background and the model. A very powerful technique.

By moving just a little but you can create some more powerful portraits.

But sometimes you need a little bit more intensity?
Make it black and white, add some grain and contrast….. “instant art” and yes this one was in focus 😀
(inside joke).

But let’s take one more step to the side and also include the striplight.
Now this one won’t be the shot you like or even want to try, but sometimes clients want something a bit different. And it’s just one step more to the side. Always try it.

If you have any questions, feel free to reach out.
We really appreciate a share on social media.

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