Frank Doorhof blog

Back to square one?

When we started with the internet (ok now I feel old) we used dial-up connections and a small booklet to write down the websites. And of course, as a company, we dreamed about having our own website on this amazing (but incredibly slow) internet. This article is about our Frank Doorhof blog, and why we (and you) need a website.

It wasn’t long before that dream came true and our company was on the World Wide Web.. We have several websites. FrankDoorhof, Studio FD (Dutch) and Photography-workshops.eu

You can read English blogs on FrankDoorhof.com and Dutch blogs at StudioFD.nl

More reach means more customers

But how do you lead people towards your website? At first via the (believe it or not) newspapers, flyers, and stickers on our products and invoices. But then….. the revolution of social media started to happen.
In the Netherlands for a lot of people, it started with websites and discussion forums. For me, it was a site called Dutchheaven which really made a huge impact on how to reach people and network Plus there was a discussion forum and chat room.

Not a lot later in the Netherlands, we saw a new network called Hyves. In essence, you could compare this to Facebook. It was not yet interesting for a company, but it was a great way to get in contact with people with the same interests as you. And slowly of course also companies started to discover “social media”.

Social Media took over

When Hyves stopped most people (if not all) went to Facebook.
This was the first time for us that we really started to use Facebook for our business including the Photography studio and workshops. And it worked like a charm. Direct contact with your audience, a nice and clean interface, great messaging, and no spam.

Social media? or filtered media?

When I take a few steps back and look at the social media landscape at the moment, I have to be honest it’s not good. Facebook filters a lot of messages and comments, which means I don’t see comments (random), followers don’t see all my posts, and the last year using the message function is a disaster because 90% is spam with messages about my page being deleted (don’t click on those links :D) and deleting them is a one by one deal (please add batch delete).

But it isn’t much better on other platforms.
Instagram is nice, but there is no real community with discussions, for sharing images it’s great just like Threads, but it’s hard to explain techniques or lighting setups in depth when you can’t use links or layouts.

LinkedIn is nice but not for everyone in your target audience.

And X (Twitter), what can I say?
It has changed a lot, some things are better but I have a lot of issues with the hate, no moderation, and an enormous amount of fake news and conspiracy theories. Plus the limit on characters makes it almost impossible to explain lighting setups etc.

The solution: Don’t build your brand on rented land

Our website has been online for a long time and has always aimed at sharing photos but most of all also sharing techniques, tips and tricks, videos, and of course, answering your questions. In the last decade or so, the focus might have shifted away a bit from the website due to the immense popularity of social media. But as mentioned before I think it’s time for our website to be the main focus again.

I’ve been adding loads of new articles about lighting, photography in general, results from Digital Classrooms, and a lot more in the last few months, so I’m sure you will find something you like. And I will continue to add articles to the blog, so make sure you add them to your bookmarks, or……

on our blog, we share how-to lighting setup, including results

Building a community

As mentioned before one of the strongest points for education is that you can always ask whatever you want and get an answer or opinion from the community or the site owner. And this is exactly what makes social media great for connecting people and education.

So under each article, you can leave a comment on the blog
Feel free to ask questions, share your work, or just share your tips about the subject. Registration is 100% free and you help us to build the community which leads to more articles.

Conclusion

I think a lot of people and companies have been focusing a lot on social media in the last decade or so. However, the generation now is leaving school is already a lot less active on social media. I think that’s why it’s now the right time to, besides your social media presence, also to focus on a nice website where your clients can connect instead of just watching static pages.

Feel free to add your opinions, and share the article with your social media followers 😀

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Frank & Annewiek Doorhof

I’ve always loved one certain lightsource.

The Fresnel
It’s actually a funny story, one of the first times I demo’ed during a trade show I was actually using a Fresnel as a prop and also several demos as a main light source. And although at that moment in time I was not really yet into the more classical looks I immediately fell in love with the awesome look of the Fresnel.

The look of the Fresnel is really hard to describe (that’s why I use images), but it’s almost immediately recognizable.
Think about almost all the old black and white (and later color) images from the movie stars from the golden era and you immediately know what I mean right… well that era was dominated by the Fresnel look, you found them everywhere in studios. But now a days I hardly see them anymore. Mostly due to price but also I think because people just don’t know the funny looking Fresnel.

I always describe it like a mix between a very hard light source and a nice soft beauty light effect (told you it was unique and hard to describe)
The main thing about the Fresnel is however that it’s not a light source you can use in one way, you can actually zoom the modifier to create a wider or more narrow beam of light, but in some Fresnels you will also get a very nice/nasty spot in the center of the light which can be terrible (just zoom back a little) but if you really want to draw the attention to a model and she/he is sitting still it can work great.

As you probably guessed by now the main thing about the Fresnel is the lens. You probably already have several Fresnels in for example your speedlights, although often in speedlights they are more rectangular, or if you’re an avid nature photographer you might once experimented with a Fresnel lens in front of your speedlight to “throw” the light a lot further and lighting birds or other wild life on distances you normally could never use a strobe. The Fresnel makes it possible due to the unique design of the lens, and the fact (with studio lights) you can zoom the lightsource to create totally different looks depending on how the light hits the Fresnel.

On the other side of the spectrum (zoom the other way) you get a much wider and beautiful hard/soft quality of light. It does give deep crisp shadows but not with the intense look you can get when using a reflector with grid. It’s a more friendly light source with a bite 😀

Now you might wonder :
“why didn’t you use it more before?”
Very valid question.
The thing a lot of people don’t realise is that 95% of my portfolio is shot during the workshops I teach, events we visit for workshops etc. And when I teach I don’t think it’s very handy to demo setups with modifiers that nobody can afford, yes indeed a Fresnel can be incredibly expensive.

Nanlite Fresnel
Recently I started testing the Geekoto strobes and because these use a Bowens mount I was looking at modifiers and actually found that Nanlite was selling a really nice looking Fresnel for under 150,00 euros which is pretty cheap seeing I bought a theater spot online for 150,00 used and using that one with strobes is far from a working solution, well ok it works but it’s not something you easily setup, using two stands te be able to zoom for example 😀 so the idea of having something that works like a Fresnel for under 150,00 really caught my attention. So we ordered one.

The images you see in this blog post are all done with the Fresnel as main light source and as you can see they have that really nice Hollywood like style light quality.

For portraits like these the Fresnel is a great lightsource.
Add some accent lights for extra depth and you can keep them in color or convert them to Black and White, whatever your taste, the Fresnel will look great.

But it doesn’t stop with portraits.
I also love to use it for a more rough looking full body shots agains for example seamless. The shadows are very defined and sharp and you can play with them by angling the light and really create a nice combination of model and shadow.

As you can see here the Nanlite Fresnel has more than enough reach to light a full body model from app 3 meters distance, and the cool thing is of course that if you can really fine tune the look of your images by simply zooming the Fresnel.

Lets take a look at a few more images I shot with our model and awesome stylist Nadine.
All done with the Fresnel as main light.

But let’s take a quick look at the next blog post.
Because believe it or not, I used the Fresnel also for these shots….

Conclusion
For me the Fresnel is one of those light sources a lot of people don’t really know about but when they see it…. let me put it this way, since I’ve been using it several students immediately bought one after the workshop. So I think it was a logical solution to also add the Fresnel to our webshop.

On our webshop you can find of course our tutorials, books and presets, but also our own products IQwire tether cables (5-10mtrs), ClickPropsBackdrops, Rogue, Expoimaging and Geekoto but we also created a special category for the Nanlite accessories I’m using myself.

Here is a link straight to the Fresnel.
We can ship it ourselves in the Benelux, for outside orders check the Nanlite website for dealers in your area.

Our Geekoto GT200 on the Nanlite Fresnel

Tag Archive for: portrait light

That beautiful old glamour light, nothing like it.

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