When I switched from Canon to Sony at the release of the A99 I did a small prediction…. “In 10 years Sony could be the new number 1, if they keep doing what they are doing”, little did I know about what would happen in only 2 years.
At the moment you must be living under a rock to not take Sony serious.
In Medium format they are the “unknown” number 1, meaning every manufacturer is now using their sensor from Hasselblad, Phase One, Mamiya/Leaf to Pentax and to be honest, I tested the Credo50 just before release and it was breathtaking what the Sony sensor does. But also Nikon uses a lot of their sensors. The reason is very simple, their sensors are just the best in dynamic range, color and noise performance, I actually hoped that also Canon would switch to Sony sensors (I still love Canon).

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