Tag Archive for: inspiration

Why the blog or website is more important at the moment

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Frank Doorhof blog

Back to square one?

When we started with the internet (ok now I feel old) we used dial-up connections and a small booklet to write down the websites. And of course, as a company, we dreamed about having our own website on this amazing (but incredibly slow) internet. This article is about our Frank Doorhof blog, and why we (and you) need a website.

It wasn’t long before that dream came true and our company was on the World Wide Web.. We have several websites. FrankDoorhof, Studio FD (Dutch) and Photography-workshops.eu 

You can read English blogs on FrankDoorhof.com and Dutch blogs at StudioFD.nl

More reach means more customers

But how do you lead people towards your website? At first via the (believe it or not) newspapers, flyers, and stickers on our products and invoices. But then….. the revolution of social media started to happen.
In the Netherlands for a lot of people, it started with websites and discussion forums. For me, it was a site called Dutchheaven which really made a huge impact on how to reach people and network Plus there was a discussion forum and chat room.

Not a lot later in the Netherlands, we saw a new network called Hyves. In essence, you could compare this to Facebook. It was not yet interesting for a company, but it was a great way to get in contact with people with the same interests as you. And slowly of course also companies started to discover “social media”.

Social Media took over

When Hyves stopped most people (if not all) went to Facebook.
This was the first time for us that we really started to use Facebook for our business including the Photography studio and workshops. And it worked like a charm. Direct contact with your audience, a nice and clean interface, great messaging, and no spam.

Frank Doorhof Blog

Social media? or filtered media?

When I take a few steps back and look at the social media landscape at the moment, I have to be honest it’s not good. Facebook filters a lot of messages and comments, which means I don’t see comments (random), followers don’t see all my posts, and the last year using the message function is a disaster because 90% is spam with messages about my page being deleted (don’t click on those links :D) and deleting them is a one by one deal (please add batch delete).

But it isn’t much better on other platforms.
Instagram is nice, but there is no real community with discussions, for sharing images it’s great just like Threads, but it’s hard to explain techniques or lighting setups in depth when you can’t use links or layouts.

LinkedIn is nice but not for everyone in your target audience.

And X (Twitter), what can I say?
It has changed a lot, some things are better but I have a lot of issues with the hate, no moderation, and an enormous amount of fake news and conspiracy theories. Plus the limit on characters makes it almost impossible to explain lighting setups etc.

 

The solution: Don’t build your brand on rented land

Our website has been online for a long time and has always aimed at sharing photos but most of all also sharing techniques, tips and tricks, videos, and of course, answering your questions. In the last decade or so, the focus might have shifted away a bit from the website due to the immense popularity of social media. But as mentioned before I think it’s time for our website to be the main focus again.

I’ve been adding loads of new articles about lighting, photography in general, results from Digital Classrooms, and a lot more in the last few months, so I’m sure you will find something you like. And I will continue to add articles to the blog, so make sure you add them to your bookmarks,  or……

Frank Doorhof's Blog

on our blog, we share how-to lighting setup, including results

Building a community

As mentioned before one of the strongest points for education is that you can always ask whatever you want and get an answer or opinion from the community or the site owner. And this is exactly what makes social media great for connecting people and education.

So under each article, you can leave a comment on the blog
Feel free to ask questions, share your work, or just share your tips about the subject. Registration is 100% free and you help us to build the community which leads to more articles.

 

Conclusion

I think a lot of people and companies have been focusing a lot on social media in the last decade or so. However, the generation now is leaving school is already a lot less active on social media. I think that’s why it’s now the right time to, besides your social media presence, also to focus on a nice website where your clients can connect instead of just watching static pages.

Feel free to add your opinions, and share the article with your social media followers 😀

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Thanks again for your support

Frank & Annewiek Doorhof

 

 

 

 

Same background, totally different results

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Maximize your results with this simple technique

When you shoot for a client, delivering different options is always interesting and smart.
But different options take time, right? In this blog the same background and totally different results

Well not exactly.

Be smart with your setups.

For this example, I’m using a white background.
In the front, I’m using the Rogue black umbrella with a sleeve aimed straight at our model.
The backdrop is white seamless.

You probably already know about the inverse square law, meaning light falls off over the distance.
A great way to use this is to control your background.

I’m using the white background for my first shot in this setup.
This one was shot with one Rogue umbrella in the background and one Rogue umbrella on the front.

white background but different results You can already see a very slight light fall-off in the background, which can be solved by using a second umbrella on the other side of course as explained in the previous blog posts.

But what if you just take away the umbrella(s)

again the same white background but different result

As you can see the background now turns grey and you can add some extreme vignetting in Lightroom or Photoshop (or your favorite editor) for a completely different look.

Change the distance for total control (different results)

Using the inverse square law you can change the luminance of the background very easily.
You actually have 2 options.

  1. you can change the distance from the main light to your model.
    Move it closer to the model and the background will become darker.
    Move it further away from your model and the background will become lighter.
  2. Move your model forward to get the background darker
    Move your model towards the background and the background will become lighter.

Of course, you have to re-meter the light when you change the distance between your model and your background.

Explained wrong

I just wanted to add an extra note to this blog post.
I’ve seen several videos and articles that claim that the light halves when doubling the distance, this is however wrong.
The name already gives you the answer in fact.

“The intensity of the light is inversely proportional to the square of the distance”
meaning in simple turns that for every doubling you lose about 75% of your light.

In usable terms.
Place your light really close to your model and the light will fall off incredibly fast. Place it further away from your model and more of the set and model will be lit and the light fall-off will be smoother.

 

Conclusion using the same background and getting different results

When you have to shoot with certain setups always check if you can also get usable results by turning off/on certain strobes.
You might surprise yourself when you start testing this, it can be done in much more situations than you might think.

Read the post about poses and the white background 

Read more about making the background and floor totally white 

see more pictures Frank made with the Umbrella on the RogueFlash website 

check out the Digital Classroom about Umbrellas

Have fun with the wide-angle option on your iPhone or other smartphone

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The Wide Angle lens on your iPhone

The wide angle is probably one of the most fun lenses. Period. yes i mean the Wide Angle Lens on your iPhone

That might be a very strong expression, but the wide angle is undoubtedly one of those lenses you can have a lot of fun with.
So for today’s blog post I decided to take some wide-angle shots while walking in the forest with Chewie.

The way it was intended… right?

Most of the time we use it just to get a wider view, and let’s be honest, it does really make a difference.

the wide angle camera on my iphone

However, for me one of the cool things about the wide angle is not that it just gives you more of the scene. But the way the wide angle distorts.
Now normally distortion is of course a bad word (unless you play guitar :D) but you can also use it creatively.

For example, what about just holding your phone really close to a tree and just aiming it up? The trees will look huge and if you bump the contrast you get some really cool results.

using the wide angle on my iphone at a tree

Now it’s also sometimes cool to use the wide angle to include your own feet.
Think about the start of a big hike, or maybe you like a sign that you find on your route and you want to spice the shot up a bit. Why not switch to the wide angle and include your feet?

Now talking about signs and angles

Those are actually awesome for the wide angle.
But don’t just shoot them straight on. Try different “funky” angles! Shoot them top down, or just sit on the floor and shoot up.
Signs are great for this, especially with street photography I love to shoot street signs this way. (although they mostly from the bottom up of course).

using a wide angle on my iphone for a sign

Shooting my pet with a wide-angle

Of course, when walking with Chewie we also had to take some shots of him with the wide angle.
Now you can take a little bit of a distance and it will just appear Chewie has a really big head.

using the wide angle on a pet makes his head really big

But it becomes so much fun when you get REALLY close up and personal.
Just beware that your phone doesn’t end up as a snack.

Cool selfies

Now I’m not going to lie, because I want to use the wide angle I can’t see the screen. So the following shots are 99% luck. But when you try enough times you will get some really unique selfies.
Let’s start with the phone on the floor with some leaves in front of it. You can also do this from a higher standpoint of course.

wide angle from the ground

We loved this shot, but it was too easy to get right…. so we decided to throw in Chewie and be a bit more creative with the composition….. It’s not hard to guess, but most images were totally wrong (you can’t see the screen) but when it works… well it’s loads of fun as you can see here.

The wide-angle on your phone is fun

So the next time you use your phone. Use the Wide Angle lens on your iPhone, get close, and take some pictures for more creative shots.
As soon as you start using it you will find that even the most boring things can become really interesting,  just due to the distortion and the different angles.

These shots were done with the iPhone 15 pro-Max on the wide-angle setting.
Editing is done in Adobe Lightroom Classic

A few years ago, the Digital Classroom was about Small Spaces and Wide Angles 

Rock that Low and Wide Angle Blog about street and travel photography in the UK

Fashion shoot with Nadine, a blog about angles and more 

More about Angles in this short video

Modelling is also acting, well actually a lot of acting

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It’s all in the expression and poses and… a lot more

Over the years I’ve photographed many models in various locations and situations.
They range from trade shows on a booth measuring 2×3 mtrs to awesome castles. Modeling is also acting. a model should empathize in the shoot.

One thing I learned is that you can shoot in the most difficult or awesome locations, the model determines how the results will end up.
When I look for models the first thing of course, I look at is how the model looks. I don’t believe in size zero and love to shoot “real” people instead of Barbie dolls.
And that immediately brings us to the most important part.

Acting on 1/2000 of a second

When shooting a film we have several seconds, minutes, or hours to tell a story.
However with photography it’s 1/2000 of a second, well not exactly but you know what I mean right 😀

So one of the most important things for me when looking for models is actually expression, poses, and moving freely/naturally within the light setup.
And trust me this is much more difficult than you might think.
One of the tricks I use is to tell the model she/he should always be able to see the main light even if it’s just in the corner of her/his eyes. This way you will almost always have catchlights in the eyes, which in my opinion are really important. This doesn’t mean the images are not good when there are no catchlights, but in most cases, we want them in the eyes.

During a recent workshop with did some different expressions with our model Claudia.
As you can see these are totally different from just a pretty face on a picture, these really tell a story.

modeling is acting

Modeling is acting and storytelling.

 

modelling is also acting

What is she thinking about?

It’s not just expression, it’s acting

Of course, it’s not just the expression of your model.
Styling and the whole setting, including your light choice will help to cement your story into the images.
So always experiment with the whole setting.
It doesn’t make any sense to have makeup that is running with a smiling model against a white background doing jumps. But it can work wonders in a moody setting where the model is looking sad (see examples).

Now, of course, there is a time and place for these kinds of shots, and I will not tell you it always works.
Sometimes you need a model that looks …. well like she’s not really there. Some fashion brands love that look. In my opinion, the model in that setting is more a way to demonstrate the clothing and should not take away any attention to the clothing. I like the “lifestyle” photography more where we use the clothing/accessories in settings that give a “feeling” instead of just presenting. But as mentioned before this is 100% up to the client. However, it’s incredibly handy if you can deliver both. And in a lot of cases, this means I will ask my clients if I’m allowed to use our “own” models.

It happened too often that I end up on a trade show or location workshop and have a beautiful model but am bored after the first shoot.
And we have had situations where even a model in jeans and a tank top blew me away and didn’t need anything else.

So the next time you scout your models, maybe go for the ones that are also able to act 😀 Because modeling is also acting!

modelling is acting

 

Check out this video about storytelling

 

Model Claudia uses seamless paper as a dress