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And also one of the most simple ones And the moment I tell you, you probably go like "yes of course..... but I sometimes forget indeed" Today I'm sharing one of the best tips, and it's mostly about keeping your customers, or getting more.

In my work I love motion For me adding some motion to a photo always adds so much more than just that motion. Somehow you just keep looking at the image. To freeze motion with strobes you have to make sure you use strobes with a fast flash duration. For most situations a flash-duration of 1/2000 is enough for a proper "freezing the action shot". Of course you can also play with this technique. For example use a fast strobe on the face of the model but use a very slow strobe as accent to get some nice blurs in the highlights.

We probably all know that proper lighting and styling is essential for a successful photo, but for me personally it's the start. During the photoshoot I try to think about the proper posing of the body, the hands, the shadows, the background etc. In other words a lot of stuff going on. This also means that we often forget to think about expression.