Tag Archive for: dewis

Professional imaging 2014

Professional imaging for me is the THE event of the year in the Netherlands, it’s a huge trade show with everything a modern photographer/designer or videographer could wish for. I’ve been demoing at the PI for a long time at the Elinchrom booth so I’ve seen the show progress over the years, and I’ve always had a weak spot for the show so when I was asked last year by the organization to help out with some of the speakers I jumped to the opportunity because I do know some good speakers 🙂


So this year was the first time I was in charge of the main speakers, I asked 2 buddies of mine that I know would blow away the crowd with their talents, Joe McNally and Glyn Dewis both excellent at their part of the spectrum. Adobe arranged Jimmy Nelson (who blew me away with both the images and a good presentation) and Clive Booth, added were of course a lot more speakers and I wish I had some more time to visit them all but that’s impossible.


This year was also the first time we had our own booth at the trade show.

Professional Imaging 2014  (105 of 117)

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Professional Imaging 2014

Oh man this is going to be an exciting month.
First up this weekend we are on the Professional Imaging 2014, after that Photoshop World Atlanta and a few weeks later the New York workshops, so you guys can expect a lot “on the road” type of shots and blog posts. But first things first.

Professional imaging 2014
March 29-30-31 Nijkerk the Netherlands

This is without a doubt my favorite show in the Netherlands, it’s a yearly show and I’ve been a participant for many years now including a speaking gig 2 years ago on the “big stage”. I have great memories connected to this show because it was actually the place where I met Scott Kelby for the first time but also where I always was demoing for Elinchrom on the Fotoflits booth.


Well this year everything is different for us (and the show).
First of all I will not be demoing for Fotoflits anymore, but we will be on our own booth, and it’s a big one so make sure to visit us. I will be demoing the new Elinchrom ELCs there with some crazy styling by Nadine, we will sign the books/DVDs if you have them with you (or you can get them from us). I will also be answering your questions almost non stop but hey… that’s just us.


This year I was also asked to help out with the speakers and do we have some in store for you.
The first names that popped into my head were both good friends of us and in my opinion at the moment the top in their field, and imaging my enthusiasm when both said “yes”, their names ?  well what do you think about Joe McNally and Glyn Dewis? Both will be teaching twice a day in the Adobe theater, Glyn will of course show many Photoshop tips and Joe will do a live demo and seminar every day (and you will see me assisting Joe… oh my), but wait there is more…. on some days there is also a Q&A at the end of the day where you can ask whatever you want.

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Why you should trust the meter

After my workshops a lot of students switch to the use of a light meter.
They see how quick it is to setup the lights, meter the background, make sure there is detail in whites or blacks and much much more but that’s “only” part of the story. Let me tell you two stories that are real life stories and will show you a different side of why to use a meter….


The workshop story
A while ago I taught a workshop for a group of professional photographers (always a tough crowd), most of them (to my surprise) did not use a meter. After my story about why to use a meter and telling them that it was really a great tool to make sure you get what you want it was time for my photoshoot. Now believe it or not but the first shot I took was terrible, whites were all blown, blacks were blocked up and it was just plain terrible….. Some of the people in the crowd were a bit like “yeah, sure that’s why we don’t use a meter”, and some asked “ok, so now you’re gonna tweak the lights, right ?”


I surprised I think the whole crowd when I did not change anything on the lights but asked for the remote of the projector. In a few seconds I changed the brightness and contrast settings and the image looked the way I intended, now I hear you think “yeah sure, that’s not the way to do it”, well actually they also asked me about that (of course), so to prove my point I reset the projector and showed a grayscale 10 step bar. On the non adjusted settings there were only a few bars visible. And after setting the brightness and contrast all bars were shown, and also the image was showing up correctly.


The Glyn Dewis lens story
During the first “Frank Doorhof and Friends” workshop there was a small problem with one of the light setups.
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