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The new Elinchrom ELC the game changing strobes

Elinchrom meets a new dimension in lighting
Photographers play with light, but above all we play with time. Actually for me photography is freezing a unique moment that will never happen again in the exact that same way.
In the studio we basically have two ways to use light. The first one is continuous light, the second is with strobes. You can also use both at the same time or mix them. Supporters of continuous light talk about: What you see is what you get.  The strobe supporters say: The power of strobes allows us to create stunning freezing action shots. I’m a supporter of the second group. Don’t get me wrong, I also often work with continuous light, but with continuous light I don’t have the possibility to do a day to night shot with the bright sun, freezing the moment and I cannot play with depth of field (especially creating a deep depth of field) when shooting my medium format camera.

 

One real disadvantage of strobes is that strobes often have to recharge after every flash, and that can sometimes can take the “flow” out of shoot.

6c540d7cb22d4bb3e9c346418940ccb8Enter the ELC
Elinchrom strobes were already very fast in comparison with most other brands, but now they introduced one of the fastest strobe in the world. This is a new high end strobe  and will catch a lot of attention, not only because of it’s performance, but it will also push photographers to the next level of creativity. It will help  you to create pictures which weren’t possible before due to a load of features you will love and never saw in Elinchrom strobes before. Of course there is a lot of information in the manual and on the specsheets, but let me show you what I think are the biggest advantages of these strobes.

 

A few months ago Elinchrom send me the ELCs to test. It’s really exciting to test photography gadgets so long before their official release. But sometimes it’s also really really hard because, as you can understand, you canot tell anyone and trust me I’m REALLY enthusiastic about the ELCs.  And to keep it a secret and only share my experiense with a very small group… believe me it was very very hard.  I’m glad we can finally demonstrate the strobes in our workshops, on trade-shows and events.

Nadine Februari 7 2014 (222 of 297)-Edit

What is so special about ELC?
Basically the design of the units is like an ordinary Elinchrom strobe.  Only the 500 and 1000 watt are in the same housings now. This is easier for transport, and it just looks nicer in the studio when mixing strobes. The major difference however, which will make a lot of photographers very happy, is something that has actually nothing to do with the light itself 😀

 

The display
We all know this problem, you have to change something in your setup and…. Whoops where was that thingy again…. Is it this button in combination with that button? If you found it, than you have to search between codes like FB, FX, F1, F2 etc. and after that you have a lot more of menu options. To be honest, I love Elinchrom a lot and I work on a daily basis with it, but I need a cheat sheet when I have to change a setting that I don’t use weekly or monthly. Not a big deal of course, but sometimes in a stress full situation it can be…challenging.
Luckely this is a part of history. The new ELC units have a fantastic menu system. No cryptical desciptions, but a very clear display with full phrases and a great menu structure. In one word AMAZING!

 

In the menu you’ll find, of course the settings for the sky port, modelling lights, beeps etc…. but you’ll find way more than that. You can change the sound signals itself, the speed of recycling, set standby options, use the strobes in series, adjust the delays, adjust the…….. well let me put it this way……and much more.

 

I hear you think….. “Hey! I heard some settings that I haven’t seen before.” and yes… the ELC strobes can do a lot more than simple flash to freeze the movement. It will fill way too much space to explain everything, but I will show you some basics, which I use very often.

Sanne Januari 11 2014 -17-Edit

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Something exciting coming today…..

As you probably know I’m active with several beta tests during the year…..
Sometimes they run for a few weeks, days before release but sometimes it can take up to a year before a product finally hits the market, sometimes it’s easy to keep quiet…. and sometimes it’s incredibly hard 😀

 

Today you will read about a product that for me probably was one of the hardest to keep secret, because I’m incredibly enthusiastic about it. So keep checking the blog today………

 

Ok, a small tip.
It’s something that will trigger your creativity with lighting.

RIP Malcolm

This morning we heard the sad news about the passing of Malcolm Whittle.
Now for people not know Malcolm, he was the head of Elinchrom.

 

We met Malcolm a few years ago during Photokina and I immediately loved his attitude, let’s put it this way he suffered from the same “problem” that I have… I believe in our hearts we never grew up, he loved life and every time we met him he was full of life. Not often do you meet someone that has such a drive and power at his age and still looked and acted young.

 

I (and Annewiek) consider the whole Whittle family as close friends and from our side we would wish them all the strength they need in the coming weeks/months/years. Malcolm will be dearly missed. Malcolm and his family took us under their wings at Elinchrom and made sure that we were always treated like family. I was more than honored to demo at the Elinchrom head offices last year (just a few months ago) and meet up with Malcolm for the last time and had some fun.

 

I’m sure the next thunderstorm will be a little bit better in light quality, because I’m sure Malcolm will be adjusting the light from up there to his liking 🙂
RIP Malcolm.

Opening exposition Groningen

In December gallery Lightzone in Groningen is the host of a very special exposition of my work called “the 2 faces of Frank Doorhof”.
In this exposition you will see some of my favorite shots I took during our travels but also my favorite model photography shots, so it’s really a mixed exposition in styles, and I think it’s indeed the 2 faces of me, I love model photography but I also love shooting on the street.

 

The fun part is that my street photography is often fast/raw and unprepared while with the model photography I’m very precise and perfectionistic, so it’s indeed the 2 faces of me.

 

You can visit the exposition till the end of December.
Today I share the small BTS video Annewiek made during the opening.
And yeah… she is also signing a book 😀